Kent & Medway NHS and Social Care Partnership Trust (KMPT) provide outstanding mental health services across South East England, both in the community and within inpatient settings. For the fourth year running, KMPT got in touch to request I design their Annual Report. The brief from their end was minimal, but we agreed we wanted to have feelings of positivity and looking forwards represented somehow in the design.

The use of engaging, positive imagery, modular pattern blocks, and tints of their brand colours helped to create a bright, welcoming design. Whilst structured, the internal patterns and shapes gave a sense of dynamism and motion; aiding the feeling of freshness. The document is 140 pages long, so having varied layouts helped to maintain interest for the reader throughout.