RF Gill & Associates
An identity to help shape an engineering firm’s next steps.
The Brief
RF Gill and Associates is a structural and civil engineering design practice established in 1969 with offices in London and Essex, distinguished by their responsive, innovative and collaborative approach. I was contacted by their director, Rob, who had been given the opportunity to lead the firm going forwards. This was a company that had never really had a recognisable identity before, and he was keen to rectify this.
The Solution
The chosen direction utilises simple graphic shapes representing the building blocks of form and structure in structural engineering. These bold shapes were further utilised as supporting graphics and then repurposed for iconography. Rob’s Christian faith is important to him, and he also wanted to reference this somehow in the identity. This was achieved by creating a supporting icon, taking inspiration from light, the cross, and the Star of Bethlehem. The emphasis of a blueprint blue throughout aids brand recognition across various media.
Some early concepts looking at form, shape and structure.
The chosen logo, utilising simple yet abstract block lettering.
The supporting icon, inspired by elements of the director’s Christian faith.
The selected typeface - Rethink Sans - is characterised by its modern, geometric clarity and versatility.
Custom icon - Subsidence.
Further icons in use.
Website homepage.
Mobile shortcut icon.
Templated report covers.
Business cards.
“Tom has been brilliant with our rebrand and new website launch. He not only gave us a fresh new look but advised on how to bring the various services we offer into a beautiful, integrated website. His ideas for the branding were inspired and he really went above and beyond to bring our vision to life. Without hesitation we would certainly recommend him for any of your design, brand and website needs. We are already thinking of where else we can use his services!”
Robert Rock, Director