RF Gill and Associates is a structural and civil engineering design practice established in 1969 with offices in London and Essex, distinguished by their responsive, innovative and collaborative approach. I was contacted by their director, Rob, who had been given the opportunity to lead the firm going forwards. This was a company that had never really had a recognisable identity before, and he was keen to rectify this.

The chosen direction features geometric block lettering built from circles, squares, and triangles, representing the core elements of structure and form in structural engineering. These shapes were further utilised as supporting graphics and repurposed for iconography. Rob’s Christian faith is important to him, and he wanted to reference this in the identity. This was achieved by creating a supporting icon, taking inspiration from light, the cross, and the Star of Bethlehem. The emphasis of a blueprint blue throughout aids brand recognition across various media.