RF Gill & Associates
An identity to help shape an engineering firm’s next chapter
The Brief
RF Gill and Associates is a structural and civil engineering design practice established in 1969 with offices in London and Essex, distinguished by their responsive, innovative and collaborative approach. I was contacted by their director, Rob, who had been given the opportunity to lead the firm going forwards. This was a company that had never really had a recognisable identity before, and he was keen to rectify this.
The Solution
The chosen direction utilises simple graphic shapes representing the building blocks of form and structure in structural engineering. These shapes were used for abstract layering in supporting graphics and then repurposed for iconography. It was important for the client to have his Christian faith represented somehow in the identity, so I created a supporting icon representing light, the cross, and the Star of Bethlehem. The emphasis of a blueprint blue throughout aids brand recognition across various media.
The supporting icon, inspired by elements of the director’s Christian faith.
Icon in use as a mobile shortcut.
The selected typeface - Rethink Sans - is characterised by its modern, geometric clarity and versatility.
Custom icon - Subsidence.
Further icons in use.
“Tom has been brilliant. His ideas for our rebrand were inspired and he really went above and beyond to bring our vision to life. Without hesitation we would certainly recommend him for any of your design needs. We are already thinking of where else we can use his services!”
Robert Rock, Director